Enter Bryce, with a background in college football and Canadian bobsled, and Jennifer, carrying the torch of Olympic experience, complemented by an impressive 13-year stint with Canada's national women's hockey program.
In a realm where conventional gyms fell short of elite athlete standards, their vision ignited. They identified the void—no space akin to Division 1 or U-Sport schools or national programs offering top-tier coaching, advanced equipment, personalized workouts, and a fervent athletic community.
Thus, Fierce emerged. In 2019, from a modest 500 sq ft basement, their dedication led to an evolution into a powerhouse training facility, molding standout athletes within a mere 3 years. The foundation of their achievement: Bryce and Jennifer's unbreakable devotion to training, unwavering motivation, and the formidable team that stands beside them.
Fierce is not just a name; it's a commitment, a dedication, and a legacy.